OMEGA Serpentine — Time, Reimagined
OMEGA's iconic Serpentine, explored through the lens of IMAGINE Magazine — one of the three brands that backed the launch of IMAGINE from day one.
OMEGA backed IMAGINE before the first page was shot, before the first word was written. That partnership — the Swiss watchmaker that has accompanied humanity to the moon and to the Olympics and to the wrist of every British Secret Service agent since 1995 — tells you something about where this magazine positions itself in the world. When OMEGA sees something, it doesn't wait.
The Serpentine story
The Serpentine is perhaps the least-discussed great OMEGA watch. Collectors focus on the Speedmaster's space credentials and the Seamaster's cinematic career. The Constellation has its devotees. But the Serpentine — introduced in the 1960s, with its sinuous bracelet that moves with the wrist like a second skin — represents OMEGA at its most quietly luxurious.
"There are watches that tell the time. And then there are watches that tell the story of the person wearing them."
The current iteration maintains the bracelet's original wave pattern while updating the movement to OMEGA's Co-Axial Master Chronometer calibre — achieving a magnetic resistance of 15,000 gauss, which means you could wear it next to a speaker stack at a Beyoncé concert and it would lose not a second. The case is available in stainless steel, Sedna gold, and — for the version that arrives in IMAGINE's debut issue — a two-tone combination that manages to feel simultaneously retro and exactly of the present moment.
